Your Ideal Client Is More Than an Age, Job Title, and Problem
A useful client archetype goes beyond demographics. Learn how to understand the context, urgency, beliefs, language, and lived experience shaping your ideal coaching client.
Niche & Positioning
Your Coaching Niche Is a Hypothesis, Not a Prison
Choosing a niche does not box you in. It gives you a clear person to understand, speak to, and test your coaching business with—then refine as you learn.